Easy Small Business SEO Tips That You Need To Implement.
Updated: Jan 3
These swift SEO tips will help yield great search results and boost your online presence, which will ultimately assist in growing your business.
If you manage or own a small business and are keen for your website to be found and rank better within the many results of search engines, then you must exercise a few quick and simple SEO tips to grow online.
These tips will help you yield great search results and boost your online presence, which will ultimately assist in growing your business. However, despite these tips being vital to your venture, they are often ignored as many do not understand the importance of SEO and the benefits it can bring.
Below, we have analysed 4 key SEO action steps that you can implement to secure a better ranking position in Google's SERPs, so you can understand their benefits and see how they can impact your online presence.
#1 Create A Well-Functioning Website On A Solid Platform.
As we all know, a website is a brilliant tool for any business, especially in the current climate. It helps your brand engage with your customers and also helps acquire new leads and more. Nothing beats the fact that you have an online presence 24/7, meaning customers can find you (and your products or services) anytime, anywhere.
Platforms such as Wix, Squarespace, and WordPress are excellent for ranking businesses in Google’s search results, despite some suggestions claiming that drag and drop platforms are not as successful because they do not allow coding. However, things have changed, and many web-building platforms such as Wix now offer the option of coding.
With Velo by Wix, you can customise, and there are more opportunities for technical customisation, which is fundamental for strategising in search engine optimisation. In saying that, you would have to upgrade your subscription on these platforms so that your organisation will have a chance of utilising other features for your SEO stratagem.
Unfortunately, there are no cutting corners when it comes to creating a well-functioning website. You must ensure that once you have chosen a solid platform to build your site, you MUST keep the site secure by enabling Hyper Text Transfer Protocol Secure (HTTPS). HTTPS is a security protocol that keeps your website safe and this protection is validated by an SSL certificate. Sites that use just HTTP are not secure, and any data transferred over the World Wide Web can potentially be accessed or manipulated by attackers or bots. However, when using HTTPS, data is encrypted, authenticated, and therefore secured.
#2 Use Blogging To Your Advantage.
Taking the time to create a blog plan is essential and the advantages of blogging are numerous when looking to exercise SEO. The process of writing a blog, an online journal/publication in which you share your thoughts about a particular topic, is a brilliant way to boost SEO for small businesses and build rapport with customers.
When blogging, it makes sense to provide valuable content that humans can read and satisfying browsers should be the benchmark. The content you publish should at least educate, inform or entertain your browsers. In doing so, your blog posts can earn external links while you build your internal links.
Blogs help you share your knowledge, industry expertise and allow you to connect with those interested in your services/products or related topics. In return, this can lead to more site traffic and makes your company memorable whilst establishing trust in your brand.
You can share blog posts via social media and email newsletters as this will enhance the chances of people sharing or liking them, again boosting your online presence. Social signals are viewed as another form of citation, similar to backlinks. The more people visit your site via these channels, it tells Google that your website is a go-to place for valuable content.
#3 Register Your Website In Directories.
When looking for quick and simple ways to get started with SEO, you must add your business to directories such as Yell, Foursquare, Clutch, Yelp, or Hotfrog. When setting up your profile, ensure it includes your business' info and a link to your website. Moreover, it is also possible to find directories that fit your industry niche.
These kinds of directories, especially those with heavy amounts of traffic, help you gain backlinks because they usually link back to your website. And, as SEOs know, the more worthy backlinks [citations] you get, the more search engines like Google and Bing will reward you for them.
Business directories enhance the chances of reclaiming relevant results as well as gathering customer reviews and testimonials. They provide businesses with greater exposure to potential clients and markets that you may find difficulty targeting.
#4 Reassess Your Site's Title Tag and Meta Descriptions.
With the number of features in search results today, getting browsers to click into a site is more arduous, but, an alluring meta description can attract more clicks from search engine result pages. A good meta description is brief. It summarises what a page is about, including keywords you want a page to rank for. However, abstain from stuffing keywords for ranking purposes.
Having a Google My Business account is another efficient small business SEO tip to execute. If you do not have one, you should get signed up immediately. Here are just a few reasons why you need GMB:
Companies are found easily on Google maps and Google searches.
GMB helps local SEO. And aids customers get valuable information about your business, such as opening times, location, and contact information.
Clients can leave ratings and reviews, which are recognised by Google.