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How To Do Keyword Research For SEO.

Updated: May 11

How To Do Keyword Research For SEO.
How To Do Keyword Research For SEO.

While several elements contribute to a successful SEO strategy, keyword research is arguably the most fundamental building block.

In simple terms, this refers to the process of identifying and analysing the search terms commonly used by your target customers to optimise on-site content and improve your site's search engine ranking over time.

Make no mistake; keyword research provides an invaluable insight into the natural queries posed by your audience online, so execution is essential if you're to generate leads and drive conversions. But how exactly can you conduct keyword research for SEO [search engine optimisation]?

Here are the steps you should follow when creating a successful SEO strategy;

1. Identify Relevant Topics for Your Business.

2. Fill in the Blanks with Strategic Keywords.

3. Identify the Best Keyword Research Tools.

1. Identify Relevant Topics for Your Business.

Before you start identifying the best and most purposeful keywords, you will need to determine the topics and niches that you want to rank highly for.

These must be relevant to your business and the underlying products or services that you sell to customers so that you can create the most topical and efficient keywords going forward.

How you settle on these topics is down to you, but focusing on frequently asked consumer questions and queries can effectively derive insights.

Similarly, you can create informative on-site blog content based on the sales conversations that take place within your business to carve out a key point of difference with your rivals.

Either way, you’ll have to put yourself in the minds of your target customers to identify the best and most relevant topics.

2. Fill in the Blanks with Strategic Keywords.

Now that you have identified a shortlist of topics that will shape your keyword research, the next step is to determine the precise search terms and phrases that fit neatly within these niches.

Typically, these will be the keyword phrases that will translate into higher lead generation and conversion rates, rather than those that focus on optimising rankings alone.

The best practice is to create a large and broad selection of keywords, including specific, longtail, and branded entities that are more likely to reflect the natural language and contemporary search trends. Longtail keywords can be particularly impactful, as they are typically less competitive and more indicative of consumer search behaviour online.

From here, you can build a range of organic keywords for each of your chosen topics, which can subsequently be used across different types of on-site content over time.

3. Identify the Best Keyword Research Tools.

Whether you conduct keyword research independently or liaise closely with an SEO expert, you need to utilise the best and most effective keyword research tools.

These include widely accessible online tools such as SEMrush, which offers advanced keyword research capabilities alongside a raft of other SEO services and techniques.

One of the best features of SEMrush is that it helps users uncover invaluable longtail keywords within various niches, and you can also use the platform to determine and analyse the phrases utilised by your competitors. Make no mistake; this is a complete and comprehensive keyword research toolkit, which also appraises keyword difficulty and provides organic traffic insights.

Other popular tools include KWFinder and Google’s Keyword Planner, the latter of which offers the advantage of leveraging accurate search volume directly from the brand's search engine.

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Looking for the right SEO Agency in Manchester to help you with your keyword research? Get in touch with us on 03332309481 or fill out the form on our contact us page and our SEO representative will assist you right away!


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