How To Improve Your Website’s SEO In 5 Steps.
Updated: May 11
In the world we live in today, the structure and composition of your company website are central to its success or failure in terms of achieving online visibility and presenting a credible proposition to your customers.
With this in mind, you’ll need to focus on continuing to improve your website’s SEO over time, as it will help you achieve optimised search engine rankings over an extended period.
But how do you go about practically improving your website’s SEO?
After spending a lot of time and sweat in creating your business website, it won’t make sense if it’s difficult to find in Google search results, but, with proper optimisation for search engines, you have a very good chance of getting to Google’s front page.
Below are five steps to help you on your way!
1. Choose the Right Uniform Resource Locator
While it may not seem like it, choosing the right URL for your company website is central to its functionality and optimisation.
More specifically, the proper use of URLs can help to improve click-through rates in instances where the link is shared and at the same time making them considerably more user-friendly as well as easier to share in the first place.
In terms of execution, maintaining short and concise URLs represent the best course of action, while it’s vital to utilise hyphens instead of underscores as the latter cannot be seen when the URL is published.
2. Create Concise Titles and Descriptions For Each Page
From a technical perspective, every landing page is an entity in its own right, so you must create relevant titles and descriptions for each one.
More specifically, ‘title metadata’ is responsible for the page titles displayed at the top of a browser window and the headline contained within SERPs, so you’ll need to ensure that it features on your page.
Similarly, your title metadata should be concise and relevant to the content included on each page. We'd recommend incorporating keywords if they can feature in an organic and meaningful way.
The term ‘description metadata’ refers to the textual description that browsers use in your page search return. The description should be between 144 and 160 characters in length for optimal performance, and you shouldn’t use more than two sentences. Bespoke Website Design Manchester experts are really good at this.
3. Make Use Of Anchor Text
Anchored links are central to any successful content strategy, whether you’re publishing a guest post or updating a website landing page.
Anchored links are certainly important for enhancing the typical user experience, by helping readers quickly access the most relevant content simply by clicking through text as they navigate the page.
Anchored links also have an impact from the perspective of SEO, initially as they’re noted by the web spider as an indicator or relevance (to rank individual pages).
4. Alternative Text Must Be Added To Your Images
It’s well known that adding images to your articles encourages people to read them, particularly as 90% of the information processed by the brain is visual.
Relevant and high-quality images can also back up your message and contribute to an improved search engine ranking, so long as you provide them with google ‘alt’ attributes that strengthen pages with search engine crawlers.
Adding alternative text to your images is particularly important, as this also helps to improve the accessibility of your website while optimising your on-site content as a whole.
5. Improve Your Website’s Structure
Headings also play a key role in structuring your website, particularly in helping users and search engines comprehend text and signposting content for ease of navigation.
Interestingly, headings also define which parts of your content are important while highlighting the structure of a page and how different elements interact with one another.
While how you use headings doesn’t specifically impact your SEO performance, there are indirect benefits of tweaking this content element.
Firstly, using relevant headings creates higher quality texts that are easier for users to read, which helps you satisfy their need to find relevant answers quickly and effectively.
In search of a skillful SEO Agency in Manchester that will improve the growth of your business through Search Engine Optimisation? Kindly get in touch today!