How To Strengthen Your Business’s Local SEO Strategy.
Updated: May 11
Vital Steps That Will Help Small Businesses Strengthen Their Local SEO Strategy in this epoch of digital technology.
Incredibly, some people still believe that the concept of SEO is dead, with an estimated 210 people searching for that exact keyword phrase every single month.
However, the sweeping statement completely underestimates the complexity and subtle nuances of SEO [search engine optimisation] and the positive impact that its various techniques can have on your venture.
In the case of local SEO Manchester, and similar locations, for example, developing a viable strategy can help generate higher quality leads and boost conversions.
So, here’s how to strengthen your local SEO strategy to stay in line with the changes and new trends in this epoch of digital technology.
Optimise Your Local Business Listings.
Look to Rank Well for Local Keywords.
Create a Mobile-Friendly Website.
1. Optimise Your Local Business Listings.
Local directories (particularly online) remain amongst the most common places where users search for potential service providers, so you must add your company information to all popular resources in your selected niche.
The reason for this is simple; as these directories often rank high in Google’s search engine results when it comes to local queries, creating a viable platform from which you can generate high-quality, organic leads.
This applies whether you’re a service provider or an eCommerce venture, so take time to identify the most relevant directories and be sure to update your company name, address, and contact details.
On a similar note, we’d recommend ensuring that your business has a Google my Business page while optimising the information provided to achieve the best possible ranking in SERPs.
2. Look to Rank Well for Local Keywords.
You should also take the time to optimise your website content with local SEO, specifically copy that may be relevant to regional keywords. You can achieve this by using Google’s Keyword Planner, which enables you to identify topical local keywords using your business’s niche and the location filter.
Over time, you can build a strong and prioritised list of localised keywords, which can then be used interchangeably in your on-site content, SEO titles, and meta descriptions.
You can even incorporate them into your on-site URLs, so long as they remain relevant to the content included.
3. Create a Mobile-Friendly Website.
Mcommerce is undoubtedly on the rise in the UK, accounting for more than half of UK retail e-commerce sales in 2020.
According to Statista, the UK's rate of mobile penetration also remained steady at 72% during 2020, while this number is likely to increase incrementally in the years ahead.
With these points in mind, you must have a mobile-friendly design so that you can adequately fulfil your customer’s local searches and drive a higher rate of conversions over time. Creating a responsive mobile site that can adapt to different sized devices is crucial to this, which is why eCommerce web design in Manchester is in such huge
You may also want to develop a branded mobile app, as this provides a more convenient and accessible way for customers to buy and interact with your brand while on the move.
The Last Word.
With these simple steps, you can lay the foundations for a successful SEO local strategy and strengthen the existing techniques used to promote your business.
Either way, this is increasingly important in the current marketing climate, where small and independent businesses often rely on local customers' patronage.