• TFI Web Design

The Most Effective Small Business SEO Tips.

Updated: May 11

SEO continues to be of value to small businesses around the globe.
SEO continues to be of value to small businesses around the globe.

There’s no doubt that small businesses are a key driver of economic growth and expansion in the UK, with 5.9 million SMEs active at the beginning of 2020.

This number accounted for 99.9% of the UK's total business population, while the private sector increased by 1.9% over the last 12 months alone.

As we can see, however, the small business marketplace is increasingly competitive, with SEO often used to help promote ventures and increase online visibility amongst customers.

But how can you fully utilise search engine optimisation to your advantage? Well, here are some effective Small business SEO tips to keep in mind:

1. Focus on Local SEO.

2. Find the Keywords That Your Customers are Searching for.

3. Don’t Underestimate the Importance of Technical SEO.

1. Focus on Local SEO.

Most small businesses (particularly those based offline) rely on targeting a local consumer base, while it is estimated that nearly one-third of all mobile searches are location-based enquiries.

With these points in mind, you’ll need to prioritise local SEO techniques to ensure the best and most relevant SERPs concerning your customers’ search queries.

Remember, Google’s algorithm now automatically prioritises local options based on your location when you enter broad search terms such as ‘restaurant,’ so embracing this type of SEO can boost your rankings across the board.

One of the key considerations is to accurately update your Google My Business listings, which enables you to take control of your online profile and boost lead generation through increased visibility. So, be sure to fill out your contact information in full while striving to respond to customer reviews as they’re posted in real-time.

2. Find the Keywords That Your Customers are Searching for.

When it comes to utilising keywords effectively, you first need to understand the precise terms and phrases that customers are using to search for brands. From here, you can attempt to respond better and more efficiently than your rivals while boosting your organic SERPs in the process. This is why SEO Manchester is such a popular service.

Fortunately, there are numerous tools that you can use to conduct rapid and thorough keyword research, which is crucial for small businesses that often have limited time and capital resources.

Dedicated keyword research tools such as Alexa’s Keyword Difficulty tool are helpful in this respect, as this provides a quick and easy-to-understand breakdown of terms that relate directly to your site and individual products.

Google Trends also provides an interesting insight, by helping you to visualise the relative search popularity of a keyword over time. This will help to identify spikes in terms of the popularity and usage of specific keywords, allowing you to tailor your content and marketing campaigns as a result.

3. Don’t Underestimate the Importance of Technical SEO.

The importance of technical SEO should also not be underestimated by small businesses, with this referring to the process of optimising the structure of individual landing pages for crawlers that read and index your site.

This should be combined with effective on-site SEO to complement high-quality content and ensure that this isn’t undermined by technical deficiencies or a lack of attention to detail.

The first stage of this process should be to create an accurate sitemap and submit this to Google, with plugins such as Yoast SEO particularly ideal for WordPress users. At the same time, you’ll need to remove or update older landing pages that don’t benefit from significant traffic, as they can adversely impact your search engine results over time.

Take the time to fix broken or outdated links, as SERP crawlers will also downgrade your content if it regularly directs readers to pages or sites that are now unavailable.

Of course, other issues may be best left to engineers, such as guaranteeing the viability of any security and encryption protocols that are in place.

SEO specialists can also take care of things like page speed optimisations and data structuring, so be sure to have this attended to as a priority.

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