Why A Mobile-Friendly Site Is Vital For Your Business.
Updated: Oct 5
In today's digital world, our smartphones and devices have become increasingly important and an essential part of our day to day lives (daily routine). The majority of us have our phones by our side at all times, as they provide us with a wide range of services and possibilities.
It is said that on average a mobile phone user spends 4 hours a day on their phone, which would equate to spending more than a whole 24 hour day a week online.
This shows how vital having a mobile-friendly website is for you and your business, as for the majority of people their first port of call when looking for a service, surfing the web, or making major purchases would be on their devices.
If a business does not optimise their website to be mobile-friendly then it will lose out on reaching a large section of its target market. This, in turn, will cause a loss of business, funds, and unlimited opportunities.
For every business there is an ever-growing audience online on mobile platforms, this is why here at TFI Web Design, our mobile design Manchester expert, is committed to providing individuals and businesses the gateway into today's digital marketing world by concentrating on the design and functionality of mobile-friendly websites.
What is a mobile-friendly website?
A mobile-friendly website is simply a site that has been scaled-down to work the same way across all smartphones and tablets. This means we take your desktop website and all the information on there, such as images, texts, videos, and links, and fit all into a smaller scale site to fit the sizes of the screens on mobile devices.
Despite your website being scaled-down on mobile devices, the quality of information and services is not compromised. At a more complex level, mobile-friendly means utilising all the specialist capabilities of mobile devices to deliver an effective and satisfying site for internet users to navigate easily when they are on the go.
The key to this is to 'simplify and specialise' each site to fit smartphones and devices by using fewer functions and keeping information limited compared to a desktop site.
As we know 90% of all sites are built with desktop in mind at first, then reduced in size to fit mobile phones. Examples of small changes that might occur to 'simplify and specialise' a website are:
Decreasing or Increasing font size
Resizing of buttons, images, links, and texts.
Moving online writings or contents above and below each other instead of having them beside each other like on your desktop.
Ensuring navigation is more visible and manageable in a hidden menu.
When making a site mobile-friendly, the user's needs must be at the forefront of the design process. It is important to ask one key question; 'Are you making the experience as simple as possible for the end-user?' The user experience (UX) on the site needs to be the best it can be, meaning the texts, videos, links, buttons, and any other features can be seen clearly and navigation across the site is simple.
How to know your site is mobile-friendly?
Once your website has been streamlined to fit smartphones and devices and has been optimised to be user friendly you will instantly see how mobile-friendly it is. Our Manchester Web Design service does a good job at this. However, if you want a technical perspective, then some platforms offer a service where you can test your website to see if it qualifies as mobile-friendly. Google offers this service with its Google Mobile Test where they analyze the site and within a few seconds tell you if your site is mobile-friendly or not. If this test does not qualify your site, they will give you a list of the reasons why.
Why do you need a mobile-friendly site?
If you are not the most tech-savvy then you might ask 'do I need a mobile-friendly site? And, the answer is quite simple; YES YOU DO. If you want to be operating your business at its fullest potential by reaching every service user possible then mobile website design is essential. As discussed at the start of this post 'today's DIGITAL WORLD' is fast-growing and ever-changing. According to statistics, the global mobile population has grown vastly with over 4 billion users. There are now households who own several smartphones and devices but do not own a desktop computer or a laptop. Therefore, if you do not have a mobile-friendly site then how could you ever expect to reach these internet surfers. Similarly, if your site is difficult to access or navigate on mobile devices then people will simply move onto sites that are easier to use, leading to a high bounce rate for your website.
Reasons why you need a mobile-friendly site.
1.) Search engines prioritise mobile-friendly sites.
Search engines such as Google & Bing prioritise mobile-friendly websites over those that are not in their search engine result pages [SERPs]. This was due to the Google algorithm change that took place in 2015, it affected the way Google displayed their search results.
2.) People Are Depending More On Mobile Devices.
People everywhere are becoming increasingly more reliant on mobile devices, using them to do everything such as simple internet searches, paying bills, finding and signing up for services, streaming entertainment, and purchasing items. Therefore without a mobile-friendly site, new potential customers and clients are more likely to move onto a competitor's site that is easier for them to use and navigate.
3.) Longer / Extended Reach.
You can reach more customers. As explored above, some people and households do not own or even have access to a computer therefore without a mobile-friendly site there is no way to reach these potential customers.
4.) Faster Access To Customers.
You can reach customers quickly. Think about people commuting, taking their lunch break, taking a break at their desks at work, sitting in coffee shops, they are all often on their phones and therefore are YOUR potential customers if you have the right mobile-friendly site.
5.) Builds Trust That Benefits Your Reputation.
Higher trust that benefits your reputation. Your website will look great and function flawlessly on any device, leading to a more effective and satisfying result for the end-user. In turn, this increases the chances of word of mouth marketing from loyal clients. It also helps to keep your business modern and relevant in an ever-changing digital market. So, ensure YOU are optimising your business and keeping it at its fullest potential.
Read More: The Key Website Design Trends for 2020. How to Create a Truly Inclusive Web Design. How are App and Web Developers Combatting Covid-19?